What is Email Marketing?
use Email marketing to increase your sales, Some people, when they hear the word e-mail marketing, think of it as just collecting a huge amount of mailing addresses from any source, sending a consistent marketing message to all of them, and then waiting for their luck when someone is interested in the content of that message.
This is a bad concept of email marketing. This is what we call spam marketing in our work.
Email marketing is something very different from this concept.
If the misunderstanding we mentioned first focuses on:
1. Quantity In the number of emails / personal accounts, email marketing focuses on How to, and the target customer.
Marketing to 100 target customers is 1,000 times better than wasting time sending messages to 10,000 random people.
2. Randomly Collecting Mail Accounts Email marketing focuses on collecting customer accounts in a specialized manner, based on the demographics of their account holders.
3. Hacking privacy and taking an email account without permission, the right marketing is to ask the client’s permission, and let him give you his email account freely. He knows he’s subscribed to your mailing list and is ready to receive your marketing messages.
4. does not Value your list Protect it; connect with it; add value to it; grow it. I’ve seen so many businesses that simply don’t collect names and emails effectively, or they drop the list simply by not emailing out to it frequently enough
Regardless of whether the goal is to promote a product or service Or to promote content, and to advertise a particular site in an industry whether it’s sending emails weekly or monthly Still the essence of one email marketing It is to communicate with those who receive the message.
the purpose of this communication is to strengthen the relationship with existing or potential customers, These customers are encouraged to take positive action with the sent message which is the primary goal of creating an email marketing campaign.
What are the best email marketing companies?
Choosing the right email marketing service can have a significant impact on the success of your marketing campaign.
You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work.
here are the best services for this mission:
1. Drib
It provides intelligent marketing automation tools, smarter email segmenting, list groups, and a visual workflow builder. These features allow you to reach targeted customers in your email list to get more sales.
2. MailChimp
This company offers an exclusive advantage to all emerging entrepreneurs: a mailing list of 2,000 subscribers, and the ability to send 12,000 messages per month completely free.
3. GetResponse
With GetResponse you can start with only $ 15 per month With this package you can send emails to up to 1,000 subscribers.
How do you collect email for your blog, store?
The fact that this step is one of the easiest steps, the nature of the online store – as a market –Excite curiosity on visitors visits your online store, you will not find much effort to convince visitors to subscribe to your mailing list.
For example, you can convince him of a discount coupon, special offer, a specific product version that everyone is waiting for (hundreds were waiting in the iPhone 8’s queues). If your products are digital (e-books, software) you can give them a limited free version, or an opportunity to try the product for a limited time in exchange for giving you their email.
the silver list of customers:
They are the easiest list to build, and the richest in value. A Silver List is a mailing list of customers who have already purchased from the store before. In fact, there is no effort in collecting their data. When a customer decides to purchase, he must first register and then give you his data voluntarily to place it on the silver list.
In general, it is preferable that the registration steps are easy and short when the customer starts the purchase steps, so as not to be bored with the large data given, or hesitate and abandon the cart Abandonment.
The strength of this list comes from being customers who have made the decision to purchase from your store, and as long as they do this step the first time, they will repeat it if you use the list well. Of course, I assume that your product/service is of high quality, so as not to leave a bad impression on customers.
How to achieve automated sales through the Autoresponder
What is Autoresponder?
It is a set of pre-set mailings, and the control panel feeds them, to be sent to each new subscriber immediately upon subscription automatically (a welcome message at the beginning, or special offer, a message with valuable information after two days, a message with Latest special offers after 6 days, incentive letter to buy before the stock runs out after 10 days, a letter with a warning to the last date to join the special offers before the stock runs out, etc.). All of the above companies have this feature.
So, once a user subscribes to your mailing list, he or she is placed on a fully automated Sales Funnel without any interference from you, except to prepare it the first time or make a surprise offer.
All you have to do is create a series of personalized mailings for your target customer, attach them to valuable content, and special offers. you enter it into the Autoresponder and sits relaxed to monitor the results.
How can you maximize the effectiveness of your email campaign?
First: Customization
If your store offers a variety of products – most likely – you need to customize your mailing list. Any work is more than a mailing list based on the interests of each customer category.
If you sell clothes, it may be preferable to make a list for men, and another for women and children (often the mother makes the purchase decision for the children).
If you are selling books, it is best to offer the subscriber a statement that explores the topics he is interested in and puts them in a mailing list of his interests (novels, self-development, sales, etc.).
With each list you will send a different series of mailings, attracting the customer to make a smooth and intelligent purchase decision. Personalization will save you a lot of effort and money in email marketing. Also, do not forget to start the message with his first name to give him more personalization in the call.
Note: All previous email services support the creation of more than one submenu with the same account.
Second, the language of emotions always works
The studies carried out by Martin Lindstrom and presented in his book Buy-ology proved that man does not buy with his conscious mind, and does not buy logically basically, but driven by emotions and feelings.
The year is full of many occasions that you can connect the customer to and create a kind of emotional bonding with him so as to provoke his nostalgia and buy your product. (Holidays, holidays, start and end of the school season, etc.). If you sell child products, you can pass on the parent’s interest and care to convince them of your product.
If you are selling a laptop, convey a sense of happiness that the user will feel when they own it. If you’re selling a book, talk about what your customers think about it, and what value it adds to them. If you sell household products, talk about a sense of comfort and save the effort that gives him the use of such devices.
Remember: the language of emotions always works.
Third: Tell them about the others who bought the product you wanted
Dominic Gettins says in the writing of the wonderful How To Write Great Copy that one of the most means in the sales letter is to envy his mind in owning what others have.
Send e-mails about the experience of the person who bought this labtop, or the one who bought this vacuum cleaner, or the person who bought this car, and steeped in the description of feelings and feelings (remember point 2).
This is the tip of the iceberg for email marketing, but it is a good start for beginners who want to put their feet on the road first, especially with marketing their online store products.
