What is SEO?
Even though the definition of the term SEO today is defined as improvements in the website, its target area and improvements are expanding day by day. Seo Dynamics are changing with the increasing expectations of the internet user and the developing technology.
As an SEO agency, we are working to create the most suitable website architect for these dynamics. So, why is the SEO work needed? SEO work is done for website owners and company owners to reach the highest number of visitors and customers in their sectors.
What is On-Page SEO?
The whole of the work done on the creation of the foundation of a website is called Internal SEO. Various professional SEO tools are used in this process ; the technical errors of website and the performance of the website are examined with tools such as Ahrefs, Deepcrawl, Botify. As a result of these examinations, some improvement suggestions and practices will be presented. The main purpose of internal SEO is to provide a better understanding of the website by Google, that is, to index it more easily, and to allow Google to crawl more pages on the website during the day.
What is Off-Page SEO?
After solving the technical problems in the Internal SEO part of a website, the next work is to increase the image and authority is called Off-Page SEO. With off-page SEO studies, it is possible for the website to gain authority in the eyes of Google by getting backlinks from reliable link sources. These backlinks are recommended to companies with the name of moving the sites to the top and gaining more prestige in the eyes of Google.
What Does DT Seo Agency Do in the SEO Process?
Word analysis, one of the cornerstones of SEO, is one of the first steps when starting the SEO work. It is the stage where the words that can bring conversion to the website which we are working on are researched and determined. Google services and Premium SEO tools are used in the word analysis process. As DT Seo Agency, we also use SEO tools such as Google Keyword Planner, Semrush, Kwfinder, Ahrefs in word analysis.
After completing the sectoral word research, our goal is to do our Competitor Analysis. This is another building block of SEO. We take notes on the number of words our website targets and the rank of our competitors in these keywords. Our pros and cons from our competitors are determined by the S.W.O.T analysis. Special solutions will started to be produced for all page words of the site. You can use tools such as Ahrefs, Smilarweb and Ranksignals to have some knowledge on competitors’ existing traffic, backlinks and top pages.
In the Site Analysis section, the SEO criteria of all pages of the website are evaluated. Incomplete or incorrect practices are started to be corrected. For example, all metrics of the website such as title, description, heading tags, mobile compatibility, site speed are evaluated one by one. This process is maintained through services such as Screaming Frog, Botify and Search console.
On-Page Optimization (On-Page SEO)
In order for Google to better understand a website, 200 different criteria must be met. These consist of criteria such as site speed, title tag compatibility, description. Google ranks the website that best applies these criteria. As DT Seo Agency, when we make the sites we design web sites with the concern of on-page SEO. The page created is suitable for the user experience and we take care not to encounter any problems while spending time on the website. While doing these operations, we prepare the highest quality content for the page by our expert content editors. The content part is one of the most important criteria for Google. It finds it more beneficial for the health of the website to produce a small amount of quality content rather than producing a large amount of content.
Off-Page Optimization (Off-Page SEO)
Off-page SEO part is at least as important as on-page SEO and requires expertise. It consists entirely of interventions made from outside the site. It is one of the basic works that makes it easier for you to rank higher. Solely, in this section, we can use the expression that everybody cherishes his own way of doing things. While some SEO experts focus on Anchor Text-focused backlinks, some SEO experts work on naked links. This is entirely up to the preference and expertise of the SEO expert. Solely, the most important issue accepted by everyone is to collect links that will refer to the website from the most authoritative sites. While purchasing backlinks, one of our previous steps, Competitor analysis information, can be used and the sites that our competitors link to or got link can be followed. Link purchases can be made from those places. Solely, the only criterion you need to pay attention to here should be to use your preference for quality sites.
When you apply to us for search engine optimization (SEO), we first check that your website is suitable for SEO. We check certain criteria, produce a preliminary analysis report, and see if the steps we will take are compatible with your infrastructure. If your website is suitable for SEO, we start the detailed analysis process with our experienced SEO team and then move on to the projecting phase. We share the preliminary analysis report with our customers, follow a transparent policy and work on a platform where we are partners. However, if your website is not suitable for SEO, we turn to the infrastructure review part.
If your website is not suitable for search engine optimization, we perform an infrastructure review. After a detailed review, we either go to the path of improvement and report what we can improve or direct us to a new website. After presenting our suggestions determined by our professional team, we leave the customer to their own decision.
If your website is suitable for SEO, we create a business plan in line with your expectations and recommendations of our team and after an intensive research process. At the end of this transparent process, we begin to meet the criteria we have determined in our business plan, and we implement the work plan until the determined work delivery process.
Ending the Project
After the implementation of the business plan and business plan developed after R&D, preliminary analysis, improvement, reporting, we are going to do the test phase. During the test phase, all these studies are examined, the project is successfully completed and the project is delivered by reporting.
SEO service is one of the channels of digital marketing such as social media marketing, content marketing. SEO studies are mostly required for e-commerce projects, corporate companies, news sites and traffic-concerned sites. When done by expert teams, it leads to positive results. Relevant keywords are the result of the work done to come to the first page by identifying them with word analysis.
We cannot directly call this question SEO or SEM because it will be very beneficial for you to act completely according to the KPIs you have determined. We can offer you the following method: SEO work can be done on these words by listing the words that bring conversions for you, but at very high costs. Thus, there can be an opportunity to obtain the word that will bring conversion to the site at a cheaper cost.
As a web design firm, we know the value of UX very well. UX and SEO are now becoming an inseparable whole. Google confirms this belief every day. Site speed, which is one of the most important metrics especially in the field of on-site SEO, has a positive effect on the user's access to information or shopping in the fastest way.
This process is quite difficult for someone who will choose an SEO agency for the first time in his life. We recommend that you stay away from companies that give prices without examining your site and agencies that give you 0 guarantees. Because without examining the status of your site, it will not be very professional to specify a price without making a roadmap for your site. The SEO agency you will work with offers a specific roadmap and solution recipe for each client. We can compare this situation to the patient-doctor relationship. The disease of every site and the medicine that will solve this disease are not the same. So stay away from SEO companies that sell patterns and packages.
As a Dublin Seo Agency company, the actions taken to our customers are presented as reports at certain periods. In addition, up-to-date ranking reports and technical analysis reports are sent to the company representative by e-mail, upon individual request.
SEO Agencies use SEO tools according to their intended use. For example, for the on-site SEO part: While it can be Botify , Screaming frog and Deepcrawl. External SEO: Like Ahrefs, Semrush, SimilarWeb
In order for a website to be scanned very well, it must first be written in readable codes and have fast-opening web pages. While doing SEO work, there can be cooperation with the software department in many details, whether it is on-site acceleration, technical problems.
You may not be able to move the website to the top by just doing on-site SEO. In highly competitive areas, you need to get external SEO, that is, backlink support. Because while your competitors open the authority difference through Backlinks, you should take advantage of these opportunities by following your competitors.
SEO service is not a regular and short-term service. It differs as it is created based on the strategies that may occur according to the current situation of your site according to the type of competition. In other words, SEO services are not provided to every company at the same time.
Organic traffic is the traffic that a website brings to the site entirely through the search engine without paying any fee. This traffic is brought entirely through SEO work. The more successful the SEO service, the more potential traffic there will be.
There is no guarantee of first place and word guarantee in SEO work. The only success criterion in SEO works should not be evaluated by the performance of the SEO agency. SEO agencies are responsible for giving more information and briefing. The faster and more effective the recommendations are made, the faster the performance of your site will increase. Since the work done at the end of the day will be evaluated by Google, it will not be healthy to guarantee success.
SEO prices vary according to industry and word competition. For example, the cost of bringing the word Izmir SEO and the word SEO to the first page in Google and the effort spent there are very different. When determining the price of individual and SEO companies, calculating how many hours a month I can bring the website you want to work to the desired point. Afterwards, you can send your working price to your customers with your wage per hour X.
A successful SEO work can increase your conversions, but do not think that it is enough. SEO is just one of the sub-branches of digital marketing. You can increase your sales very seriously by processing inbound traffic such as Facebook, Instagram, Google ads and remarketing metrics in the best way. For example, you can direct the customers who come to your pages with organic traffic to receive service by placing ads on Facebook and Google Ads.